Google November 2024 Core Update Explained

As you are aware, at 3:30 PM ET on Monday, November 11, the Google November 2024 core update began to roll out. As of right now, several websites are experiencing enormous changes in their search engine ranks.

However, it appears that the majority of SEOs are not observing significant improvements on their websites. Perhaps it is simply too early to know, or perhaps this update is not as widely used as some other core updates.

Good Morning Google Land! This is the Nov 14th edition of “Core Update Notes”. Like I thought could happen, I believe we are starting to see the first movement from the Nov 2024 core update. I am seeing some big swings in search visibility across sites and verticals. I’ve also… pic.twitter.com/ISdQAzuFGX

— Glenn Gabe (@glenngabe) November 14, 2024

It’s possible that we’re not noticing these changes quickly enough, or that not many websites in Google’s search index are receiving this update. It might be too soon to tell.

Core update notes (cont’d): And I had to share this finding… It’s very early and it’s not up a ton yet, but very very interesting to see Forbes Advisor surge a bit with the Nov 2024 core update. Here is the 30 day view and then zoomed out a bit with the drop I originally… pic.twitter.com/7bAoGM6MYs

— Glenn Gabe (@glenngabe) November 14, 2024

Particularly for all of the pre-Google core upgrade ranking volatility we’ve been discussing, the high-level Google Search volatility tools still appear to be more stable than usual.

Additionally, a lot of people claim that this upgrade began days before Google made the announcement, but each time I inquire about this, Google responds that it is untrue. You can take that for what it is.

Core Update Notes cont’d: Going through this process has also underscored how volatile September and October have been. I’ve been surfacing more and more sites that saw a lot of movement during that time, surging or dropping significantly.

Also, I ran the visibility numbers… pic.twitter.com/RzaNJbjFUw

— Glenn Gabe (@glenngabe) November 14, 2024

Some people tell me that when their websites show up in Google Discover again, they are experiencing significant improvements. Some people’s organic traffic is drastically changing. However, the majority appear to report that they have not yet noticed any shift on their own websites.

Glenn Gabe has been keeping a close eye on this update and has noticed a lot of activity on a good number of sites: