US President-elect Donald Trump’s social media company Trump Media, is currently in advanced talks to purchase Bakkt, a crypto exchange. The company is valued at over $400 million following the recent stock surge
Bakkt, once a prominent player in the crypto industry, had seen its prominence wane in recent years. Earlier this year, Bakkt publicly considered sale or breakup options, describing itself as a “marginal player in the space”.
Stock Price Surge
Since the news of the acquisition talks broke, Bakkt’s stock price has soared dramatically. Shares of Bakkt jumped over 162% on Monday following the report.
Trump Media’s stock also saw a substantial increase, closing the day up 16.65%. This surge in stock prices reflects the market’s positive reaction to the potential deal, reported BeingCrypto.com.
Industry Reactions
🇺🇸 JUST IN: Trump Media and Technology Group is reportedly in talks to buy crypto platform Bakkt for over $100M. pic.twitter.com/bIlLaQYlEh
— Cointelegraph (@Cointelegraph) November 18, 2024
The potential acquisition has sparked various reactions within the industry. “The only thing Trump Media has demonstrated they’re good at is selling overvalued equity,” said University of Florida finance professor Jay Ritter.
Despite this skepticism, the market’s response has been overwhelmingly positive, with investors showing strong support for the deal.
Future Prospects
If the acquisition goes through, it could mark a new chapter for both Trump Media and Bakkt. Trump Media, which has struggled to turn a profit, could benefit from Bakkt’s established presence in the crypto market.
Bakkt provides turnkey solutions for businesses looking to integrate crypto trading services. This includes handling KYC/AML, KYT, on-chain forensics, tax, and custody.
This potential acquisition marks an important move for Trump Media, which operates the social media platform Truth Social.
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