Apple Inc. is ramping up its efforts to expand its News app, aiming to solidify its position as a major player in the digital publishing industry. The tech giant is considering adding new countries to its platform, which currently reaches about 125 million people every month in the US, Canada, UK, and Australia. This move is part of Apple’s broader strategy to enhance its services business, which includes Apple TV+ and Apple Pay, collectively worth around $96 billion annually.
Localized News Coverage and New Features
According to sources familiar with the plans, Apple is also looking to build its locally focused news coverage in the UK and introduce its puzzles section, which is currently only available in the US and Canada. This expansion is expected to boost Apple’s role as a growing source of revenue for many publishers. “From a brand awareness point of view, it’s really important,” said David Higgerson, chief digital publisher at Reach, the UK’s largest regional newspaper owner.
Impact on the Publishing Industry
Apple News has become a substantial revenue stream for many publishers, especially as digital revenues from other sources have declined. The platform offers a mixture of curated and personalized stories from magazines and newspapers, games, podcasts, and newsletters. Sean Cornwell, chief executive of Immediate Media, noted that Apple News has “sort of come out of nowhere, and very quickly has become quite a material revenue line”.
Challenges and Opportunities
Despite its success, Apple News has faced criticism from some publishers who find it challenging to monetize their articles due to Apple’s strict data protection rules. These rules prevent advertisers from targeting readers using third-party data or IP addresses. However, the platform’s ability to reach a different audience, often more affluent and well-read, presents a unique opportunity for publishers to introduce their brands to new readers., reports FT.com
Reader Engagement and Future Prospects
Apple News and its subscription-based counterpart, Apple News+, have grown significantly since their launch. The service now includes about 450 publishers globally and costs $12.99 a month in the US and £12.99 in the UK. As Apple continues to expand its News app, it remains to be seen how this will impact the broader media landscape. Will Apple’s expansion lead to a more diverse and inclusive news ecosystem, or will it further consolidate the power of a few major players?
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