For the first time in a considerable period, the third-party Google Search volatility tools have stabilized to normal levels. The discussions have been more typical over the past week, indicating a period of relative calm in search visibility.
A Turbulent December and Early January
The entire month of December was characterized by considerable fluctuations, which continued into the first week of January 2025. However, the past few days have shown a calming trend in the tools, suggesting a return to normalcy.
Recap of Recent Updates
In the past month, we witnessed the completion of the November 2024 core update in December, followed by a new December 2024 core update and a December 2024 spam update. Despite these updates, the search landscape remained volatile until recently.
Current State of SEO Tools
Many SEO tools, including Cognitive SEO, Advanced Web Rankings, Semrush, SimilarWeb, Accuranker, Algoroo, Mangools, Wincher, SERPstat, Sistrix, and Mozcast, are now showing significant stabilization and lower volatility since January 11th. The SEO discussions have also decreased, indicating a more stable environment.
Looking Ahead: More Updates Anticipated
While things have calmed down for now, the SEO community is preparing for more core updates in 2025. The recent period of calm may be the calm before the storm, as more updates are anticipated throughout the year.
Reader’s Corner: What Are Your Observations?
What are you seeing in your search visibility? Have you noticed any changes in your rankings? Share your observations and experiences with us!
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