Xiaohongshu Becomes Top Downloaded App in US Amid TikTok Ban Threat

Xiaohongshu Welcomes American Users Amid TikTok Ban Controversy
Xiaohongshu Welcomes American Users Amid TikTok Ban Controversy

Mass Migration to Xiaohongshu Amid TikTok Ban Threat

As the potential ban on TikTok looms in the United States, a substantial number of users are migrating to the Chinese social media app Xiaohongshu, making it the top downloaded app in the US.

Known as “TikTok refugees,” these users are choosing Xiaohongshu in protest of the impending TikTok ban.

Supreme Court Ruling and National Security Concerns

The US Supreme Court is set to rule on a law that requires TikTok to be divested from its Chinese parent company ByteDance by January 19 or face a ban in the US due to national security concerns.

Following indications that the justices may uphold the law, many TikTok users have started creating accounts on Xiaohongshu, using hashtags like #tiktokrefugee and #tiktok1.

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Xiaohongshu’s Rise to Popularity

Since Monday, Xiaohongshu has become the top downloaded free app on Apple’s App Store in the US. Xiaohongshu, which translates to “Little Red Book,” is a Chinese social media app that combines e-commerce, short videos, and posting functions.

The app has gained popularity in China and other regions with a Chinese diaspora, boasting 300 million monthly active users. Most of these users are young women who use the app as a search engine for product, travel, and restaurant recommendations, as well as makeup and skincare tutorials.

American Users Embrace Xiaohongshu

The #tiktokrefugee topic has garnered over 160,000 posts on Xiaohongshu, with many American users introducing themselves and seeking tips on navigating the app, which they are calling “RedNote”.

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An American user with the handle Definitelynotchippy addressed Chinese users in a video, explaining why Americans are downloading the app.

“The reason that our government is telling us that they are banning TikTok is because they’re insisting that it’s owned by you guys, the Chinese people, government, whatever,” she said. “And they’re trying to make us think that you guys are bad”.

Welcoming Atmosphere on Xiaohongshu

Chinese users on Xiaohongshu have welcomed American users, offering to teach them Chinese and providing tips on navigating the Chinese internet. In some cases, Chinese students have even asked Americans for help with their English homework.

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About James Oliver 180 Articles
I am a lover of all arts and therefore can dream myself in all places where the World takes me. I am an avid animal lover and firmly believes that Nature is the true sorcerer.

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