Update (Dec 28, 2025): New data reveals OnlyFans creators now generate over $6.6B annually, with top stars like Sophie Rain and Cardi B leading the 2026 market shift.
OnlyFans has emerged as a groundbreaking platform, allowing creators to connect directly with their audiences and monetize their content like never before. With its rise in popularity over the past years, the platform has given birth to a new generation of influencers who share exclusive content ranging from fitness to lifestyle and beyond. In 2025, the landscape is more dynamic than ever, showcasing talents that blend creativity with entrepreneurship.
As OnlyFans sensation and self-made entrepreneur Belle Delphine states, “It’s all about being unique and standing out from the crowd.” This sentiment resonates strongly in the current ecosystem, where individuality drives success.
| 2025 Market Insight | Stat / Leader |
|---|---|
| Top Earner (2025) | Sophie Rain ($43M/year) |
| Mainstream Leader | Cardi B ($9M/month) |
| Growth Trend | Direct Messages (70% of revenue) |
| Platform Revenue | $6.6 Billion+ |
1. Bella Thorne
Bella Thorne is a pioneer in using the platform to bridge mainstream celebrity with adult content. With over 26 million followers on Instagram, Thorne continues to innovate and attract vast audiences.
2. Cardi B
The rapper Cardi B transcends traditional music channels, leveraging OnlyFans to share exclusive behind-the-scenes glimpses of her life and artistry. She has a whopping 153 million followers on Instagram.
3. Jem Wolfie
Known for her fitness content, Jem Wolfie inspires her community with healthy lifestyle tips and personalized workout routines. She has around 10 million followers on Instagram.
4. Mia Malkova
A prominent figure in the adult entertainment industry, Mia Malkova continuously engages her audience with candid storytelling and sexual wellness discussions and has 12 million followers on Instagram.
5. Lana Rhoades
Since leaving traditional adult films, Lana Rhoades has found her voice as a lifestyle influencer, sharing motherhood and personal development stories with her 16 million followers on Instagram.
6. Amanda Cerny
A model and actor, Amanda Cerny engages her audience with fitness and travel content, highlighting her adventurous lifestyle. She boasts 39 million followers on Instagram.
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7. Tyler Posey
The former “Teen Wolf” star is redefining masculinity and vulnerability on OnlyFans through lifestyle and mental health discussions, with 11 million followers on Instagram.
8. Tana Mongeau
Known for her unpredictable personality, Tana keeps her followers entertained with her wild stories and personal insights. She has approximately 5 million followers on Instagram.
9. Abby Dowse
The fitness model captivates her followers with workout tips and fashion inspirations, setting trends in both fitness and style. She has about 3 million followers on Instagram.
10. Kylie Jenner
The beauty mogul Kylie Jenner utilizes the platform to provide her fans with makeup tutorials and exclusive previews of her business ventures, boasting a staggering 400 million followers on Instagram.
11. Sophie Dee
A seasoned adult actress, Sophie balances adult content and lifestyle blogging, attracting a diverse audience with her 2 million followers on Instagram.
12. Demi Rose
Known for her stunning looks and lifestyle posts, Demi Rose has built a massive following by sharing curated content from her lavish life, reaching 19.5 million followers on Instagram.
13. Kimberly “Kimmy” C
Emerging from the world of social media, Kimmy offers lifestyle and beauty tips that resonate with a younger audience, having around 1 million followers on Instagram.
14. Erica Mena
This reality star utilizes her platform to speak on personal growth and motherhood, connecting deeply with her fanbase of 7 million followers on Instagram.
15. Gabbie Hanna
Not just a musician and comedian, Gabbie shares honest reflections and mental health journeys that encourage vulnerability, reaching 10 million followers on Instagram.
16. Brandi Love
A figure in adult entertainment, Brandi blends her experiences with discussions on ageism and sexuality, emphasizing empowerment in her 1.2 million followers on Instagram.
17. Julia Rose
Co-founder of Shagmag, Julia leverages her influence and personal storytelling to entertain and engage her audience, with about 2.7 million followers on Instagram.
tell me something good pic.twitter.com/DYi9lZOX3X
— Julia Rose (@JuliaRose_33) June 16, 2022
18. Kendra Lust
Focusing on sexual health and wellness, Kendra provides a platform for open discussion about intimacy and relationships, with 1.7 million followers on Instagram.
19. Emily Ratajkowski
The model and actress discuss body positivity and feminism through personal essays and exclusive modeling shoots, commanding 30 million followers on Instagram.
20. Zoë Kravitz
An artsy influencer, Zoë shares insights into her creative process, from acting to fashion, intriguing her followers with a peek into her eclectic life and her 9 million followers on Instagram.
Why OnlyFans Influencers Are Changing the Game for Content Creators
As seen with these top influencers, the shift towards personalized content is evident. Traditional social media platforms often restrict creators, but OnlyFans allows for greater creative freedom and financial independence. This evolution has encouraged more individuals to explore this arena, paving the way for a diverse range of voices and stories to be told.
The Future of Content Creation: What Lies Ahead for OnlyFans Influencers
With the increasing popularity of platforms like OnlyFans, the future looks bright for digital creators. The trend is leaning towards more authenticity and deeper connections with audiences, leading many influencers to explore niche content and build vibrant communities around their brands.
How to Become a Successful OnlyFans Influencer Like the Best in 2025
For aspiring influencers, the success of those featured in this list serves as a blueprint. Understanding your audience, creating unique content, and engaging authentically are critical elements to thriving on OnlyFans. As you consider joining this platform, remember the importance of setting yourself apart while staying true to your brand.
As we head into 2026, the success of these 20 creators proves that the ‘Direct-to-Fan’ business model is the new gold standard for digital entrepreneurship.
Read Also: While many creators find success through official channels, others have faced challenges with privacy. See our report on the 5 Pakistani Actresses Whose Video Leaked for more on the shifting digital landscape in 2026.
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