The Hirono blind box craze is booming in 2025, especially among young collectors across Asia, Europe, and the U.S.
These art toys are created by Chinese artist Lang and distributed by Pop Mart. Each box contains a mystery figurine representing deep emotions like anxiety, nostalgia, or comfort. What makes them special? You won’t know what you’ve got until you open the box.
These collectibles aren’t just cute — they’re storytelling tools. Hirono figures are known for their muted colors, expressive eyes, and soft features, capturing the kinds of feelings most toys never touch.
Pop Mart’s recent pop-ups in cities like Tokyo and London drew massive crowds. Social media is also fueling interest, with unboxing videos going viral on TikTok and Instagram.
POPMART Hirono × CLOT Series Handheld Ono Blind Box Trendy Toy Gift Ornament Popmart OFFICIAL
wts lfb ph ls sco onhand brand new sealed authentic original official silk clay chinese barbells kung fu yin yang pic.twitter.com/DWemjMD6Bo
— Astrid (@pchaul_PH) August 2, 2025
How Do Hirono Blind Boxes Work?
Each box contains a random figure from a themed series:
- You buy a sealed box without knowing what’s inside.
- You open it to reveal one of several emotionally themed characters.
- Fans trade figures to complete sets.
- Some boxes contain rare “chase” figures that are extremely valuable.
Popular series include “The Other One” (about identity and memory), “Emotional Echo,” and the newest, “Inner Child.”
Why Is It Trending Now?
There are a few reasons:
- Emotional storytelling: Every figure represents a personal moment or feeling.
- Artistic value: Lang’s creations mix sculpture and emotion beautifully.
- Strong community: Fans share, trade, and bond over the stories each figure tells.
- Global reach: Pop Mart’s expansions into new countries are driving awareness.
- Viral factor: Social media unboxings and hashtags make it discoverable.
Who Is Lang, the Creator of Hirono?
Lang is a self-taught artist from Luoyang, China. He launched Hirono in 2021 as a personal project inspired by his own emotional experiences and becoming a father. After joining Pop Mart in 2011, he developed the Hirono series to express vulnerability and inner strength.
POP MART DIMOO Stories in the Cup Series Blind Box Figures Toyshttps://t.co/w5HCnE7Poz
wts lfb ph ls sco onhand brand new sealed authentic original official labubu lulu the piggy secret toyzero sonny angel liila crybaby hacipupu dimoo hirono the king little prince pic.twitter.com/LQNEJb4nHr
— Astrid (@pchaul_PH) August 2, 2025
His art exhibitions now attract massive crowds in Beijing and Seoul, and collectors treat his designs like emotional snapshots of real life.
Overview of Hirono Toy Series
- “The Other One” (2021): Focused on themes of memory and loneliness.
- “Emotional Echo” (2023): Showcases growth, quiet reflection, and connection.
- “Inner Child” (2025): Emphasizes curiosity, imagination, and innocence.
Will This Craze Last?
As mental health awareness grows and Gen Z leans into authenticity, toys that represent emotional stories — rather than flashy superheroes — have a growing place in pop culture. Hirono isn’t just trending. It’s tapping into something deeper and more personal.
Catch more celebrity scoops, TV drama, and movie updates in our Entertainment section.
From red carpets to streaming originals, PanAsiaBiz keeps you in the loop.
