Across the United States, non-alcoholic beer-like drinks are exploding in popularity, driven by health-conscious consumers seeking flavorful alternatives without the buzz.
As moderation trends like Dry January gain traction, sales have skyrocketed, with projections showing the market hitting $40 billion by 2032.
This shift not only reflects changing lifestyles but also hooks a new generation of drinkers—could this be the future of social sipping?
Why Is Non-Alcoholic Beer Popularity Surging in the US?
Health awareness plays a starring role in this boom. Notably, consumers increasingly opt for non-alcoholic options to cut calories and avoid hangovers, aligning with wellness movements.
For instance, non-alcoholic beer volume jumped 9% in 2024 and continues to climb, poised to become the second-largest beer category worldwide.
The Rise of Alcohol Alternatives
As awareness grows about alcohol’s health risks, more people are turning to alcohol-free alternatives.
“We’re seeing a growing variety of alcohol-free beverages on the market,” Ferreira-Borges said.
Healthier options are low in sugar and may… pic.twitter.com/eGOKiECPu1
— Epoch Health (@epochhealth) August 5, 2025
Additionally, on-premise sales rose 26.4% in early 2025, building on a 22% increase the previous year.
Meanwhile, Gen Z and millennials fuel demand, with 41% of Americans planning to drink less in 2024, per surveys.
This trend ties into broader sobriety shifts, where non-alcoholic beers offer social inclusion without alcohol’s risks.
What Are the Best Non-Alcoholic Beer Brands in 2025?
Major brewers and craft innovators dominate the scene, offering diverse flavors from IPAs to lagers.
Here are top performers based on recent sales data:
- Athletic Brewing Company: Leads with 19% market share, driving 32% of category growth; recently raised $50 million in funding.
- Heineken 0.0: A global favorite, emphasizing crisp taste and zero alcohol for everyday enjoyment.
- Guinness Zero: Appeals to stout lovers, with sales surging amid premium non-alcoholic demands.
- Corona Non-Alcoholic: Taps into beachy vibes, boosting visibility in bars and stores.
- Budweiser Zero: Affordable and widely available, targeting budget-conscious health seekers.
These brands innovate with functional ingredients, like added electrolytes, to attract fitness enthusiasts.
How Does Non-Alcoholic Beer Benefit Health and Lifestyle?
Non-alcoholic beers provide a guilt-free indulgence, containing less than 0.5% ABV. However, they retain beer’s social appeal while supporting moderation. For example, they aid in reducing anxiety and serve as recovery drinks for athletes.
Furthermore, with U.S. sales topping $800 million after a 26% surge, they fit trending lifestyles like mindful drinking.
Yet, experts note that premium pricing may limit access, though online retail eases this barrier.
What Is the Future Outlook for Non-Alcoholic Drinks in America?
Projections paint a bright picture: The U.S. market expects a 7.1% CAGR through 2034, reaching $5.5 billion.
Additionally, global growth hits 7.9% CAGR, from $20.5 billion in 2025 to $43.9 billion by 2035.
Craft breweries expand flavors, while big players like AB InBev invest heavily, signaling sustained momentum amid eco-conscious brewing.
