A new Korean dating reality program announced by SBSNOW has indeed sparked significant online backlash due to its unique concept involving parental participation.
The show, tentatively titled “Matchmaking Camp”, is currently recruiting unmarried single men and women of marriageable age, along with their parents who wish to see their children get married.
Applications are open from August to October 2025 via a Google Form, emphasizing a family-oriented approach to matchmaking.
The backlash stems primarily from netizens viewing the inclusion of parents as intrusive and excessive, pushing the boundaries of dating shows too far in a culture already saturated with such programs.
Critics argue it could lead to nosy parental interference, pressure on participants, and a commodification of marriage that discourages singles from applying altogether.
Comments on forums like theqoo highlight the horror: “They really taking anything and making it into a show…how far are they going to go…”, “This sounds so bad…”, “The parents are going to be so nosy….”, “This is a bit…”, “How far are dating programs going to go…”, “This is going to be a dopamine rush for both sides.”, and “I have goosebumps.”
Public reactions on platforms like X echo similar sentiments of disrespect and frustration toward reality programs involving family dynamics, with some users calling such formats a “slap in the face” to participants and viewers alike, amplifying concerns about overreach in entertainment.
As of now, no further details on the show’s premiere or full format have been released, but the controversy continues to brew online.
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