Cracker Barrel has revealed a new logo for the first time in 48 years. The famous country-style restaurant chain has removed the image of a man sitting beside a barrel, replacing it with a cleaner, text-focused design. The update is part of the company’s “All the More” campaign, which also includes brighter store interiors and a refreshed fall menu.
Why did Cracker Barrel change its logo?
According to CEO Julie Felss Masino, the redesign aims to make the brand feel “right for today and tomorrow” while keeping its core values.
The company says the new look is inspired by its original 1969 text-only logo and is meant to connect more closely with the barrel shape in its name.
Cracker Barrel logo backlash
The change has triggered strong reactions online. Some long-time customers say the new design feels “soulless” and erases the charm of the old logo.
Social media posts criticizing the move have gone viral, with millions of views. Critics argue that the brand is abandoning tradition, while others mock the outrage, pointing out that bigger issues exist in the world.
NEW: Cracker Barrel reveals new logo, CEO Julie Felss Masino says people love their new rebrand.
“Honestly, the feedback’s been overwhelmingly positive that people like what we’re doing,” Masino told GMA while discussing the overall rebrand.
This logo is depressing. pic.twitter.com/EZVpWLv4Bg
— Collin Rugg (@CollinRugg) August 20, 2025
Cracker Barrel rebrand campaign
The logo update is part of a wider rebrand that includes modern farmhouse-style interiors, updated lighting, and less cluttered décor. Country music star Jordan Davis is fronting the campaign and will appear at a launch event in New York.
Cracker Barrel Fall Menu 2025
Alongside the logo reveal, Cracker Barrel has introduced new seasonal dishes such as Butter Pecan French Toast Bake and Herb Roasted Chicken. To celebrate, the chain is offering a free “Classic Side” with any purchase on August 23 and 24.
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