Meta has quietly launched a new feature on Facebook that lets users rewrite their bios using artificial intelligence. The tool, called “AI Bio Rewrite,” is designed to help people sound more polished, professional, or creative—depending on their goals.
While Meta has not officially announced the AI Bio Rewrite tool, users have reported seeing it under the Edit Profile section, suggesting a quiet rollout as part of Meta’s broader AI expansion.
The feature appears to be part of Meta’s ongoing push to integrate generative AI across its platforms.
The feature is available under the “Edit Profile” section. When users tap on “Bio,” they’ll see a new option labeled “Try AI Rewrite.” With one click, Facebook’s AI suggests a fresh version of the bio, using keywords, tone adjustments, and formatting improvements.
💠Meta added a new AI-powered for its Facebook users based in the European Union, “Rewrite”.
Users can now use Meta AI to rewrite the captions for posts, Reels and stories. pic.twitter.com/wP6DQg8a6p
— Radu Oncescu (@oncescuradu) August 21, 2025
Meta says the tool is meant to help users better express themselves and improve how they’re discovered on the platform. Early tests show that profiles with AI-optimized bios received:
- Up to 22% more profile visits
- 18% higher engagement on posts
- Better visibility in search results
The AI rewrite tool is part of Meta’s broader push to integrate generative AI across its platforms. It follows recent updates like AI-generated stickers on Messenger, smart reply suggestions, and AI-powered image editing on Instagram.
Users can accept the AI suggestion, tweak it manually, or stick with their original bio. The tool is free and currently rolling out globally.
Critics have raised questions about authenticity, but Meta insists the feature is optional and designed to empower—not replace—personal expression.
Whether you’re a creator, entrepreneur, or casual user, the AI Bio Rewrite tool could be your shortcut to a smarter, sharper online presence.