Sabrina Carpenter Joins Johnnie Walker to Bring New Energy to Whisky Culture

September 4, 2025 Jane Flowers Lifestyle, Viral Story 0

Sabrina Carpenter

September 4, 2025 — Global: Whisky brand Johnnie Walker has teamed up with pop star Sabrina Carpenter to launch a new campaign that mixes music, cocktails, and creativity. The partnership will run for several years and aims to make whisky more fun and modern for younger audiences.

The campaign comes alongside Carpenter’s new album Man’s Best Friend and her ongoing “Short n’ Sweet” tour. At select tour stops, fans will have the opportunity to try her favorite Johnnie Walker Black Label cocktails, including the Manhattan, Whisky Sour, and Whisky Highball.

Also Read  Vedang Raina Posts Beach Photos With His Rumored Girlfriend Khushi Kapoor

“This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose,” said Carpenter. “Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic.”

Sabrina Carpenter

Johnnie Walker says Carpenter’s bold and playful style inspires the campaign. It’s the brand’s first major move to work with artists who represent fresh voices in music and culture.

Also Read  Dolly Chaiwala's Connection to Windows 12 Brand Ambassadorship Revealed?

“Music plays such a meaningful role in everyone’s life journey,” said John Williams, global head of whiskeys at Diageo. “We are thrilled to welcome Carpenter as the newest voice in our story. Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family.”

The campaign will also include digital content inspired by Carpenter’s album, encouraging fans to create their own cocktail experiences at home.

About Jane Flowers 89 Articles
Over the years, I have built a diverse portfolio that spans news, lifestyle, travel, and entertainment. My work reflects a commitment to accuracy, engaging storytelling, and a passion for connecting readers with meaningful content.As a senior curator and verified reviewer with Blasting News, I bring both editorial expertise and a sharp eye for quality journalism. My contributions to platforms such as TV Shows Ace and The Destination Seeker showcase my versatility in covering entertainment and pop culture, while my earlier editorial roles with WoW Travel and Trip 101 highlight my ability to craft insightful reviews and travel features.With a career rooted in journalism since the early 1990s, I continue to evolve as a writer, editor, and content creator—balancing traditional reporting with modern digital storytelling, including video production. Whether under my own name or the pseudonym Woryn Jay, my goal has always been to inform, inspire, and engage audiences across platforms.