The K-pop world is reeling after Kion, Higgsfield’s first-ever AI-generated idol, released her second single, “Stay Mad”—a track that takes a direct lyrical jab at global superstars BLACKPINK. The song has ignited fierce debate across fandoms, industry circles, and social media platforms.
“Stay Mad” Drops a Digital Diss
Kion’s new single isn’t just another AI experiment—it’s a provocative statement. In “Stay Mad,” she calls out what she describes as “outdated glam squads and ghostwritten fame,” a line many interpret as a swipe at BLACKPINK’s recent comeback and their controversial use of AI in the teaser for “JUMP”.
The track’s release coincides with ongoing backlash against BLACKPINK’s visuals in “JUMP,” where fans accused the group of looking “unrecognizable” due to alleged AI editing.
This is total chaos.
Meet Kion. Higgsfield’s first ever AI K-pop idol just dropped her second single.
In "Stay Mad," she takes a direct shot at BLACKPINK. The industry is shook.
Here is why. pic.twitter.com/ZkiWA5xL0M
— Parul Gautam (@Parul_Gautam7) September 18, 2025
Viral Reaction: The Industry Is Shook
Kion’s boldness has sparked a wave of reactions:
- Fans are split—some hail her as the future of pop, while others defend BLACKPINK’s legacy
- Industry insiders are questioning the ethics and artistry of AI idols
- The video Parul Gautam on X: “This is total chaos. Meet Kion …” captures the frenzy, showing how quickly Kion’s presence is disrupting traditional norms
BLACKPINK’s AI Controversy Adds Fuel
BLACKPINK’s teaser for “JUMP” has been accused of using AI-generated visuals, with fans pointing out distorted features and unnatural editing.. While behind-the-scenes footage suggests real sets were used, skepticism remains.
Kion’s “Stay Mad” seems to capitalize on this moment, positioning herself as a digital disruptor challenging the status quo.
A Massive Opportunity—or a Cultural Flashpoint?
With over 2.5 million views in 24 hours, “Stay Mad” is more than a diss track—it’s a cultural flashpoint. Higgsfield’s gamble on Kion is paying off, but it also raises questions:
Can AI idols truly connect with fans?
Will traditional K-pop groups embrace or resist digital competition?
Is this the beginning of a new era—or the end of authenticity?
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