In an effort to regain its lost position in the computing market in India, Microsoft is planning to launch a range of low-cost tablets in the country, which could eventually sell for around Rs 10,000, and hence will compete with several Android-based tablets that are popular in the country.
According to the report, which surfaced March 4, 2014, the tablets will most likely be made by the company’s computer partners like HP and Dell, as well as some local Indian manufacturers that can include Lava and Karbonn.
In India, which is one of the biggest market for electronic gadgets like mobile phones and tablets, people are more inclined towards Google’s Android-based devices, which are affordable and give users an option to download hundreds of thousands of apps.
Although Microsoft is competing with Android in developed countries with a range of Surface series tablets, these tablets are quite expensive and hence don’t do well in India.
To reduce the price of its tablets, Microsoft is reducing the hardware specifications to a bare minimum that canguarantee a seamless usage experience.
Although the company is not targeting the Rs 5,000 price range for its tablets, it states that the company will most likely sell tablets in a price range of Rs 10,000 by the second quarter of this year.
Microsoft also stated that it will not slash the license fee for Windows 8.1 for its partners, but can reduce the price of its software for low-cost tablets by up to 70 percent. For devices that will cost less than $250, Microsoft will slash the price of Windows from $50 to $15.
Microsoft hasn’t been as successful in selling tablets as it was with personal computing operating systems. In the year 2013, the company managed to sell just 4 million tablets, which is a meager figure when compared with the 70 million iPads and the 121 million Android tablets that were sold during the same time. The low-cost tablets might help Microsoft improve its sales figures, if it somehow manages to boost up its App store with new apps, which makes Windows an ideal candidate for Indian consumers who are planning to buy their first tablets.
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