2023 NFL Super Bowl LVII: Rihanna confirmed as halftime show performer

The 34-year-old billionaire, who has nine Grammy Awards to her name, shared an image to Instagram on Sunday afternoon of her tattooed hand holding an official NFL football.

Prior to the NFL’s confirmation, Taylor Swift was rumored to be standing at the 50-yard line as the main act at halftime.

The league confirmed their leading act only minutes later with the same photo posted across their social platforms, with the caption, “Let’s GO @badgalriri @rocnation #SBLBII @applemusic @nflonfox.”

Super Bowl LVII will be sponsored by Apple Music after a decade with Pepsi. In addition, Jay-Z’s Roc Nation is returning for the third year to help produce the halftime spectacular.

“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” said Shawn “Jay-Z” Carter, in a release from the NFL.

“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

Super Bowl LVI Halftime Show featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, and made history, garnering five Creative Arts Emmy nominations, including Outstanding Variety Special (Live), a first for the show.

Previous Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.