‘Tata Sky’, one of the leading DTH service providers in India has launched the country’s first 4K Ultra High Definition (UHD) set top box. Through this move, the company aims to create a revolution in the DTH market, and they aim to cash it in spanking passion as the ICC Cricket World Cup 2015 is just a month away.
The new 4k Set Top box is priced at 6,400 INR for new customers, and 5,900 for existing ones. As per reports, Star Sports is all set to broadcast the cricket matches in 4K resolution.
Tata Sky live telecasted France vs Germany World Cup 2014 Quarter Final tie during the time of launch. This telecast marked the first ever 4K broadcast in India. The Company used Sony’s 85 inch UHD TV to showcase the broadcast. Buy it at Tata Sky website here.
The pictures which were live telecasted using 4K technology were simply impeccable. Close up shots revealed even the minute details like facial hair, skin tone and the damp folds in the jerseys of players.
During the time of corner kicks, we were able to see even the minute grass blades, and the occasional bumps in the grounds which were developed due to sliding.
There was not even a single glitch during the live telecast of this match. Viewing the match in 4K offers immersive experience, and it is capable to take the viewer to the ground virtually. However, the only issue is regarding the price of a new TV which supports 4K pictures.
When we searched in Flipkart, we found that the most affordable 4K TV costs nearly 70, 000 INR !