Snapchat launches ‘My Ai’ chatbot powered by OpenAI’s GPT technology

Today, we're beginning to roll out My AI to Snapchat+ subscribers in the US — your personal AI sidekick located right in your Chat. Chat or just write a haiku about your bestie! Say hello now 👋https://t.co/DQpYimLLU8

— Snapchat (@Snapchat) February 27, 2023

“My AI can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a dinner recipe, or even write a haiku about cheese for your cheddar-obsessed pal,” the company wrote in a blog post. “Make My AI your own by naming it and customizing the wallpaper for your Chat.”

Snapchat notes that “as with all AI-powered chatbots,” My AI can be tricked into saying just about anything. The company seems to be alluding to the mess created by Microsoft’s Bing, which was recently updated with OpenAI’s GPT-4 model.

Unlike Microsoft’s vision with Bing, it’s worth noting that Snapchat’s My AI isn’t meant to act as a search engine. It’s instead seen as a persona within Snapchat that you can chat with like you would share with your friends.

“Our app reaches 750 million people per month, with 75% of 13- to 34-year-olds in over 20 countries,” the company notes in the blog post. “Incorporating this technology into Snapchat’s messaging platform has the potential to make these interactions with AI part of what draws our community to Snapchat.”