Adidas said on Wednesday, March 29, that it would no longer resist a Black Lives Matter trademark application for a three-stripe design, which it had before claimed was too close to its brand design.
The Logo Dispute
Adidas had filed a petition with the U.S. Patent and Trademark Office on Monday opposing the BLM’s logo. The corporation said in the complaint that the BLM emblem was “confusingly similar” to the three stripes logo it had used for more than 70 years.
As per The Wall Street Journal reports, Adidas claimed that the three-stripe marking would lose some of its distinction if the BLM foundation’s emblem were to be trademarked.
Adidas announced on Wednesday that it will cease trying to thwart BLM’s application “as soon as possible.” Adidas withdrew its objection because it didn’t want to be misunderstood as opposing BLM’s cause, which it supports.
About The BLM Foundation
BLM was created in 2013 and gained attention in 2020 after the death of George Floyd, a Black man, in police custody. In 2020, the company applied to trademark its logo.
To combat racism, mainly as it manifested itself in police brutality, the Black Lives Matter movement was founded in the United States.
Troubles Of Adidas
Adidas has recently dealt with several issues, most notably the termination of its high-profile, profitable association with rapper Kanye West following the artist’s repeated anti-Semitic rants.
In response to Ye’s antisemitic comments, the corporation received criticism for taking too long to discontinue its Yeezy line, which it had co-founded with Kanye West.
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