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Aryan Khan’s luxury streetwear brand, Dyavol.x, has created a buzz in the fashion industry with its debut collection. The brand, which was launched with a commercial directed by Aryan and featuring his father, superstar Shah Rukh Khan, sold out within a day despite the hefty price tags of its products.
The most expensive item in the collection was a jacket autographed by Shah Rukh Khan, which was priced at Rs 2 lakh. Only 30 pieces of this limited edition jacket were available, and they were snapped up by eager fans within minutes of the launch. The website of the company even crashed due to the high demand.
The brand also offered T-shirts ranging from Rs 25,000 to Rs 47,000, which also sold out quickly. Aryan Khan took to his Instagram story to thank his customers and followers for their support. He wrote, “Thank you for the ride. We’re all sold out. Stay tuned for the next one.”
Shah Rukh Khan also expressed his pride and happiness over his son’s venture. He shared Aryan’s post on his Instagram story and added a heart emoji. The actor, who was last seen in the blockbuster Pathaan, has another big release coming up in Jawan, co-starring Nayanthara and directed by Attlee.
Aryan Khan’s luxury streetwear brand has received mixed reactions from netizens. While some praised the quality and design of the products, others mocked the exorbitant prices and questioned the need for such expensive clothing. Some even joked that they would have to sell their kidneys to afford the brand.
Aryan Khan, who graduated from the University of Southern California with a degree in Cinematic Arts, is also set to make his directorial debut with a web series titled Stardom. The series, which is based on the film industry, will be produced by Shah Rukh Khan’s Red Chillies Entertainment and is expected to go on floors later this year.
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