On Tuesday, May 23, Comcast introduced Now TV, a new $20 monthly streaming service that resembles cable and is available to Xfinity internet users. It offers access to more than 40 live channels, more than 20 FAST services, and a Peacock Premium membership.
The Added Advantages
Now TV is a new streaming service from Comcast that is marketed to “the value-conscious consumer who wants an entertainment product.”
The service costs $20 a month and offers over 40 live channels, including A&E, AMC, Hallmark, and some of Warner Bros. Discovery’s offerings, in addition to more than 20 free, ad-supported TV (FAST) channels from NBC, Sky, and Xumo Play. Additionally, a Peacock Premium subscription is provided without charge. Customers who purchase internet service through Comcast’s Xfinity brand can access Now TV.
Other Initiatives Of Comcast
Comcast has been experimenting with different bundles in recent years as the industry’s overall video customer count has been declining. For Xfinity members, it offers the Flex package, which bundles streaming services at no extra cost to users. Another initiative of Comcast to retain cord-cutters is a new partnership with Charter Communications.
The new service is distinctive in that it blends linear TV, FAST, and paid VOD. Comcast Cable CEO Dave Watson introduced it during an investor conference organized by the Wall Street company JP Morgan. It most closely resembles Philo TV in the pay-TV sector.
As per Deadline, in contrast to other internet-delivered pay-TV providers, Philo does not provide sports networks, allowing it to maintain a $25 monthly pricing while gaining close to 1 million users.
Others in the streaming pay industry, which YouTube and Hulu lead, have had to considerably raise fees as programmers charge more, and their pricing has ended up being more than three times that of Now TV.
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