Lexus is proud to announce its partnership with Beyoncé’s RENAISSANCE WORLD TOUR, the global musical event of the year. The tour, which kicks off on July 31 in Los Angeles, will feature Beyoncé’s stunning performances of her latest hits, as well as a dazzling array of costumes, dancers, and special guests.
As the official automotive partner of the tour, Lexus will showcase its latest models and innovations at select venues, giving fans a chance to experience the luxury, performance, and style of Lexus vehicles. Lexus will also offer exclusive perks and access to VIP guests, such as backstage tours, meet and greets, and premium seating.
But the partnership goes beyond the music. Lexus and Beyoncé share a commitment to social responsibility and philanthropy, which is why they have teamed up with the BeyGOOD Foundation, Beyoncé’s charitable initiative that supports education, health, and empowerment for communities in need. For every ticket sold for the RENAISSANCE WORLD TOUR, Lexus will donate $1 to the BeyGOOD Foundation, with a goal of raising $1 million by the end of the tour.
“We are thrilled to partner with Beyoncé on this amazing tour that celebrates her artistic vision and her humanitarian spirit,” said Lisa Materazzo, vice president of Lexus marketing. “Lexus and Beyoncé share a passion for excellence, innovation, and creativity, and we are excited to offer our fans an unforgettable experience that showcases the best of both worlds.”
“Lexus is a brand that I admire for its quality, design, and innovation,” said Beyoncé. “I am honored to have them as a partner for my tour and for my foundation, which aims to inspire and uplift people around the world. Together, we can make a difference and create positive change.”
The RENAISSANCE WORLD TOUR will visit 25 cities across North America, Europe, Asia, and Australia, ending on December 18 in Sydney. For more information on the tour dates, tickets, and Lexus perks, visit www.renaissanceworldtour.com. To learn more about the BeyGOOD Foundation and how to get involved, visit www.beyonce.com/beygood.
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