Stricter controls are being called for due to the entertainment and sports industries’ growing concern over the widespread usage of AI-morphing technology.
A Deepfake Video Of Rashmika Mandana
Actress Rashmika Mandanna’s deepfake video went viral and sparked an uproar. She was shown in the aforementioned video in a compromising but made-up situation.
Her followers and fellow celebs showered her with sympathy and concern as soon as the video appeared. Celebrities such as Amitabh Bachchan, Mrunal Thakur, and Chaitanya Akkineni expressed their distress on social media and urged the government to intervene effectively to stop these indulgences.
A few hours later, Kaif from a planned action sequence in Tiger 3 also appeared on social media in a similar way.
The entertainment sector was not the only one impacted. Sara Tendulkar and Shubam Gill, a famous couple, became the subject of morphing AI-generated photos when rumors about them started to circulate.
Dangerous Side Of AI
An altered photo of Sara and Shubam cuddling up to one another circulated online, heightening concerns about deepfake material.
Major social media platforms have received a strong warning from the central government, asking them to comply with the IT Rules 2021 and identify and remove deceptive content and deepfake videos from their platforms.
The public has been informed of the current legal regulations about deepfakes and the associated penalties by the ministry of Electronics and IT.
The Information Technology Act of 2000 has been highlighted about “punishment for cheating by personation by using a computer resource,” specifically section 66D. This clause forbids those found guilty of producing or disseminating deepfake content from facing up to three years in prison and a fine of up to one lakh.
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