After a peak in the viewership of Marvel movies in the last decade we can see a steep fall in its popularity. Even though the first Captain Marvel movie was received well by the Marvel fans, the sequel doesn’t seem to be promising. The sequel with Brie Larson, Iman Vellani, Teonah Parris witnessed the lowest opening in the MCU history.
‘The Marvels’ Continues to Struggle at the Box Office
“The Marvels movie” is still not performing well at the box office. It’s estimated that during the Thanksgiving weekend it only managed to earn $8.8 million making it the grossing Marvel movie, in its week of release.
This implies that The Marvels has become the Marvel film to drop out of the 5 movies, at the box office. It is quite unexpected to see the movie’s performance considering Marvel films generally achieve success. Nevertheless there could be a factors contributing to The Marvels not meeting expectations as anticipated.
Is “The Marvels” A Blip Or The Beginning Of A Trend?
“The Marvels” release is happening at a time when the MCU’s box office performance seems to be getting more up-and-down.
For example, the previous Phase 5 movie, Guardians of the Galaxy Vol. 3, did well, making it the sixteenth highest-grossing movie in the 33-part movie series.
But the movie before that was Ant-Man and the Wasp: Quantumania, which had the worst second-week drop in the franchise’s history before The Marvels broke its record.
Ant-Man and the Wasp: Quantumania even though it got bad reviews, it still stayed in the top 5 at the box office for six weeks. The Marvels however only managed to stay in the top 5 for three weeks. This is a huge difference, particularly when compared to the most successful MCU films.
In terms of MCU movies, they can be among the top five movies for four weeks in a row and even more at number one in those 5 weeks. For instance, Spider-Man: No Way Home spent 16 weeks in the top 5 with six of them being first.
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