Love might be in the air on Valentine’s Day, but six users of popular dating apps like Tinder and Hinge claim they found something else: addiction. In a proposed class-action lawsuit filed today, they accuse Match Group, owner of these platforms, of employing “predatory” tactics that exploit psychological vulnerabilities to keep users hooked, prioritizing profit over genuine connections.
“These apps aren’t designed to help you find love,” claims Sarah Jones, one of the plaintiffs. “They’re designed to keep you swiping, endlessly chasing a dopamine rush of potential matches that rarely materialize.”
The lawsuit details how Match Group allegedly uses tactics like:
- Variable rewards: Just like slot machines, new matches and notifications are unpredictable, fueling anticipation and encouraging compulsive checking.
- Limited features: Basic users face restrictions, creating a constant itch to upgrade for better connection chances, often through expensive subscriptions.
- Fear of missing out (FOMO): Algorithms prioritize showing “active” users, pressuring people to stay online to remain visible.
“It’s a cynical manipulation,” states attorney David Lee, representing the plaintiffs. “Match Group prioritizes engagement over meaningful connections, turning users into lab rats in their experiment for maximum profit.”
Match Group vehemently denies the accusations. “This lawsuit is ridiculous,” said their spokesperson. “Our focus is on creating platforms that facilitate genuine connections, and we strongly reject any claims of manipulation.”
The legal battle is set to unfold, raising crucial questions about the ethics of app design and its impact on mental well-being. Experts weigh in:
“I’m not surprised by this lawsuit,” says Dr. Amelia Johnson, a psychologist specializing in technology addiction. “Dating apps can be powerful tools, but their gamified nature and emphasis on superficiality can be addictive, especially for those already vulnerable.”
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