Amul Responds To Shocking ‘Fake Post Alert’ on Viral Video Questioning Milk Quality

Amul stated in the viral video saying it was a “fake advertiser” used to spread misinformation and scare consumers.

The food company posted a “public interest” statement on its Instagram account, calling it “free advertising” and adding that the video was used to “create information that misinforms and spreads inappropriate information about consumers’ fears and concerns.”

Amul Milk’s fake post on social media

According to Timesnow, the video dates back to 2019 and appears on a loop. Amul shared the screenshot of the video: “We would like to point out that a video about Amul Milk has been shared on WhatsApp and social media platforms. The video was shot in 2019 and can be seen from the packaging date. December 14, 2019.

The problems shown in this video are common problems seen in all types of milk. This is because the acidity of the milk may increase if the milk is not stored per the storage instructions.

It is clear from the video that the milk is heated, and at this time, the milk begins to thicken (small casein particles are formed), and the milk begins to curdle due to constant stirring.

We learned that this whisking continues, causing cheese/cheese-like products to form and whey to separate (green liquid may be present in the pot while removing the coagulated material).

View this post on Instagram

A post shared by Amul – The Taste of India (@amul_india)

Asking consumers to avoid “misinformation and disinformation”, Amul continued: “The video has been used to create misinformation and disinformation. There is unnecessary fear and anxiety among customers. We request you to share this message with your family and friends. Amul Milk If you have any questions, please get in touch with our toll-free number.

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