Considerations Before Publishing Content on Your Website

From Draft to Publish: Vital Considerations for Your Website Content”

Wait, it either works or it doesn’t. So, 10 most important considerations when publishing content. Now, Nye and I were talking about this before I got going.

There’s a difference in my world between marketing content and content that does marketing. And I mugged it, the latter. I want to create good content that I can put on my website and then go play golf because my content will go to work for me.

I don’t want to be a slave to things that I create. I don’t want to have to. You know, let me say youtubes are great, but I don’t want to create a YouTube and then go around yelling at people.

Watch my YouTube. That would be me marketing my content. I’m talking about building something on my website that belongs to me, that will be searchable, findable, because it meets needs of real people.

This is my idea of content marketing. It’s not me peddling my work; it’s my work doing the marketing for me.

And we can do that. There’s a strategy that works. It’s hard, but it’s not skillfully hard.

It’s just diligently hard. Just wake up every day and do it, do it day after day after day. And it consists of building a website that’s searchable.

I saw Therese thinking, I want my website to look like this, I want my website to look like that. You know what the best looking website should be? You know what’s the best, how can I say this?

The best look for a website. Do you know what the best look for a template is? The answer to that question is, nobody knows.

Because if there were a best look for a template or for a website, everybody would use that. And there isn’t, because there are so many. The answer for the best look for a template is that one which can be found, that can be searched for.

Search engine box

Somebody put somebody in a search engine box, they land on your website at some point. I’ve done this before, I’ll do it again at some point. I have students who have gotten, after four months, five months, 6,000 unique search engine visits.

Six thousand people put something in a search engine box and came to their website after about four months. And they did it on the white vanilla default template. They did nothing special.

They didn’t make it pink. They didn’t add anything. They didn’t put any plugins on there.

It was just the white vanilla default template. And all they did was publish good stuff. I’m going to talk about the 10 most important things you do before you publish that stuff.

Okay? So you don’t need to do anything. Just get a domain name, get hosting, put WordPress in there, off you go.

And you think, well, what happens if somebody shows up? They answer that question, Mary Ann, is nobody showed up. You don’t have to worry about it until people start showing up.

But what if somebody shows up? They don’t show up. Don’t worry about it.

So the very nicest thing anybody can ever say to you is, man, is your website ugly. Because when they say that, you know, you have somebody who cares. And about the time that you get that kind of response, then you start building on it, you start improving it.

WordPress Template

But the default, good old default WordPress template will work just fine. So what are we going to do? What do we have to do before?

There we go. Okay, this is fun. Watch this.

You want me to do that in reverse? No. So this is not very exciting.

I just got 10 words up here. But it’ll tell you the 10 things you need to do. Number one, this is funny.

So I want you to laugh, okay? No errors. Now the question is, why are you laughing?

Right? Because I spelled errors wrong, right? Like an E, R, R O R S.

So I thought this was funny or peculiar. Anyway, people in my world sit around and fight about whether the grammar should be perfect or not. If this grammar is not perfect, then you’re not going to rank.

If you don’t get everything written out just right, you’re not going to rank high in the search engines. So we have to have error free content in order to get good high searchability. Now I’ve got 10 of these.

They’re not in order of the most important or anything but. And people in my world, they yell and they scream, you have to have perfect content. And other people say, I’m not so sure about the answer to that question.

I know the answer to that question, whether it needs to be error free or not. Where was it? Well, thank you for asking, Mary Lynn.

The answer is it does not have to be error-free. It does not have to be error-free. That’s nonsense.

That’s elitist. That’s like saying if you cannot hire somebody who has perfect grammar to write for you, you’re never going to climb up in a search engine. That’s absolute nonsense.

That’s like saying anybody who uses English as a second language is not welcome online. You’re just not welcome here because you can’t write perfectly. See, everybody say, that’s stupid.

Of course, people who can write in a second language still have intelligent things to say. They just can’t say it perfectly, but they can still say it, right? And so I know that’s true because I’ll go back to my students who are getting five, six thousand people after three or four months.