Video: ADOR girl group NewJeans releases performance MV for ‘Attention’

NewJeans have released a performance MV for “Attention,” one of three title tracks from their upcoming debut mini album.

NewJeans is a 5-member girl group launched by ADOR, a sub-label under HYBE Labels. The label is headed by director Min Hee Jin and boasts a unique creative vision, unlike any other entertainment agency.

Earlier on July 22, ADOR surprised K-Pop fans everywhere by dropping the full MV for NewJeans’ “Attention” and revealing the group’s members for the first time. Here’s a firsthand look at the performance for “Attention,” which you can check out above.

Meanwhile, NewJeans will release the MV for their second title track, “Hype Boy,” on July 23 at midnight KST. The group’s debut mini album is set for release digitally on August 1 and physically on August 8.

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