Meghan Markle Adds Beauty to American Riviera Orchard

Meghan Markle, the Duchess of Sussex, has caused a stir with the announcement of her new lifestyle brand, American Riviera Orchard.

Initially, the brand seemed focused on homeware and gourmet goodies, but recent trademark filings reveal Meghan has much more in store.
“According to People magazine, the Duchess has filed trademarks for a vast array of products,” says a brand analyst.

“[This includes] cosmetics, home décor, stationery, linens, small kitchen appliances, condiments, yoga equipment, gardening gear and pet accessories…” This unexpected expansion has some comparing Meghan Markle’s venture to Gwyneth Paltrow’s successful Goop brand.

American Riviera Orchard aesthetic 🤩 pic.twitter.com/Dnqm913HI3

— Ariel The Mermaid (@sa_squaddie) March 24, 2024

So, what can we expect from American Riviera Orchard?
“The name itself offers some clues,” says a lifestyle blogger. “Santa Barbara, where Meghan resides with her family, is nicknamed the American Riviera. The brand’s focus seems to be on creating a luxurious California lifestyle experience.”

Trademark filings hint at bath and body products, including lotions, soaps, and fragrances. Beauty enthusiasts are particularly interested in the potential for makeup and skincare lines.

“It will be interesting to see how Meghan approaches the beauty side of things,” says a beauty vlogger. “Does she focus on clean beauty or vegan products? Will she leverage her connections to create high-end collaborations?”

While the official launch date remains a mystery, one thing is certain: American Riviera Orchard is shaping up to be a multi-faceted brand.