Kylie Jenner made her first Victoria’s Secret Fashion Show appearance on October 18, 2026, in Los Angeles. She closed the show wearing the brand’s Fantasy Bra, valued at $50 million. The piece returned to the runway for the first time since 2018.
$50 million Fantasy Bra details
The bra was made with Jacob & Co. It has 4,410 natural diamonds and a 75.54-carat yellow diamond in the center. Fifteen craftspeople spent more than 1,000 hours building it. There is no fabric—only gold and stones. Jenner paired it with white feathered wings, a sheer mini skirt, and clear heels.
Victoria’s Secret chief creative officer Adam Selman said Jenner was chosen because she is a “cultural powerhouse.” He added, “Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing.”
Instagram reaction and “Still Dreaming” post
Jenner later posted on Instagram with the caption: “STILL DREAMING … thank you @victoriassecret !!! a moment i’ll never forget 🪽💎.” She also thanked her glam team. Fans left comments calling the look “Gorgeous” and “Unreal.” Some noted her son waving from the audience.
Timothée Chalamet and Kris Jenner sat in the front row. Jenner has said she grew up watching the shows and called the chance something she wants to look back on and say “I did that.”
Mixed reaction online
The choice drew mixed comments. Some fans liked seeing a big name in the role. Others said a longtime model should have worn the Fantasy Bra instead. The moment still drove strong traffic across news and social media the next day.
Jenner is the first non-Angel to wear the Fantasy Bra. The show itself returned to Los Angeles after many years away and featured other models, including Barbara Palvin and veterans such as Adriana Lima.
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