Apple Cuts Prices for iPhone 14 and iPhone 15 Models

Following the launch of the iPhone 16 series, Apple has announced substantial price reductions for its previous-generation iPhone 14 and iPhone 15 models. This strategic move aims at getting the older versions some sales.

New Pricing Details:

The iPhone 14, previously priced at ₹69,900, is now available for ₹59,900, offering a ₹10,000 saving.
The iPhone 14 Plus has also seen a price drop, now retailing at ₹69,900, down from ₹79,9001.
The iPhone 15 models have similarly been discounted, though specific new prices were not detailed in the initial announcement.

This price adjustment is expected to boost sales of the iPhone 14 and iPhone 15 models, especially among budget-conscious consumers who seek high-quality smartphones at more affordable prices. The move also aligns with Apple’s annual strategy of reducing prices for older models following the release of new ones.

Consumer Reactions:

Early reactions from consumers have been positive, with many expressing excitement about the opportunity to purchase high-end Apple devices at reduced prices. This price cut is particularly appealing in markets like India, where price sensitivity is a significant factor in purchasing decisions.

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