Johnnie Walker, the iconic name in Scotch whisky, has once again pushed the boundaries of innovation with the launch of its limited-edition Blue Label Ultra. This groundbreaking release features the world’s lightest whisky bottle, weighing just 6.3 ounces (180 grams).
Price and release
Johnnie Walker will release just 888 bottles of this exclusive and eagerly anticipated blend. Starting May 1st, it will be available at select whisky retailers across the U.S., with a recommended price of $1,250.
World’s Lightest Whisky Bottle: A Milestone in Sustainable Packaging
According to The Manual, the Blue Label Ultra is not just a marvel of design but also a testament to sustainable innovation. The bottle is crafted using patented glass technology developed by Diageo’s design team, resulting in a sleek, lower-carbon packaging solution.
Jesse Damashek, SVP of Whiskey at Diageo, remarked, “With Blue Label Ultra, we are pushing the boundaries of design in the world of luxury—combining an extraordinary new blend with our most innovative bottle yet.”
“This release is a bold step forward, combining an extraordinary new blend with our most innovative bottle yet. Through many of our innovations with Johnnie Walker, it has remained a priority that we celebrate and collaborate with leading progressive creators around the globe.”
The Blue Label Ultra bottle is more than just lightweight; it represents a considerable step forward in eco-conscious luxury packaging. The patented glass technology used in its creation is open-sourced and royalty-free, encouraging further innovation in the industry.
Johnnie Walker Blue Label Ultra
全世界888本限定
すでに閉鎖された蒸留所で生産された希少な「ゴーストウイスキー」をブレンド
そのお味は想像を超える
温かみのあるウッドスモークのエッセンスが際立つ、豊かで奥深い芳醇な香りの爆弾が、鼻から脳天を抜けて全身に駆け巡る pic.twitter.com/Q5n81poik3— SHIMA SHUN (@shimasshu_room) April 17, 2025
Limited Edition Whisky: A Blend of Rare Ghost Whiskies
Inside the bottle lies a unique blend crafted by Johnnie Walker Master Blender Dr. Emma Walker. This special edition includes whiskies from legendary distilleries such as Oban, Brora, and Royal Lochnagar, along with “ghost whiskies” from shuttered distilleries.
The flavor profile boasts notes of fresh red berries, sweet vanilla, wood spice, toffee, and warming wood smoke.
Celebrating Innovation Through Art and Design
To mark this milestone, Johnnie Walker has partnered with artists and designers to explore the future of sustainable innovation.
Bespoke pieces inspired by the Blue Label Ultra’s glass technology will be showcased during NYCxDesign in May, further emphasizing the brand’s commitment to artistry and craftsmanship.
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