On July 17, 2025, Amazon sent out alerts to its 220 million Prime subscribers worldwide, warning them of a sharp rise in scams targeting their accounts. These attacks come in the form of fake emails and phone calls that trick users into sharing login details or payment information. As a result, many customers risk losing control of their Prime memberships and personal data. However, Amazon acted quickly to inform users and provide safety tips.
Details of the Prime Account Scam Attacks
Scammers impersonate Amazon in emails or calls, claiming that Prime memberships will auto-renew at a higher price soon. They urge recipients to cancel or update their accounts by clicking links or providing info. Once users click, they land on fake websites that steal credentials. According to Forbes, this spike ties to Prime Day events, where fraudsters exploit excitement around deals.
Meanwhile, Malwarebytes reported that these phishing attempts aim straight for login info, with Pieter Arntz stating, “Scammers are impersonating Amazon in a Prime membership scam”.
In addition, The Guardian noted a surge in fake renewal messages, prompting Amazon’s mass alert
These tactics affect users globally, but reports show higher activity in the U.S. and Europe.
Amazon’s Response and Impact on Customers
Amazon responded by emailing customers directly, advising them not to click suspicious links. The company emphasized checking account status only through the official app or website. For instance, Cordcutters News explained that Amazon highlighted the scam’s sophistication, urging vigilance during shopping peaks.
As a transition to protection, Amazon also updated its security guidelines. This warning reaches over 220 million users, but some sources like The420.in put the number at 200 million—still a massive audience at risk.
Consequently, stock watchers noted minimal impact on Amazon’s shares, which held steady despite the news.
