August 2, 2025 – San Francisco: Tech visionary Elon Musk has introduced Grok Imagine, a groundbreaking AI video generator built into the X app.
In a tweet that’s already gone viral, Musk showcased a sleek video created in just 30 seconds using the new tool, captioned: “Made in 30 secs with @Grok Imagine.”
Developed by xAI, Musk’s AI company, Grok Imagine allows users to generate high-quality videos and images from simple text prompts — all in real time, directly within the X platform.
“Ideas flowing from your mind to the screen as fast as you can imagine 💫,” Musk wrote, highlighting the tool’s speed and creative potential.
Made in 30 secs with @Grok Imagine pic.twitter.com/wxow4GzoI2
— Elon Musk (@elonmusk) August 2, 2025
What Is Grok Imagine?
Grok Imagine is a beta feature available to X Premium and Grok Heavy subscribers. It’s powered by the Aurora engine, enabling:
- Instant video generation with sound
- Real-time refinements
- A controversial “Spicy Mode” for edgy content
- Upcoming “Valentine Mode” for emotional AI companions
Users can join the waitlist by updating their X app and navigating to: Settings > Grok > Imagine > Request Access
Why It Matters
Grok Imagine is Musk’s answer to rivals like Google’s Veo3 and OpenAI’s Sora, offering a faster, more integrated experience. It’s poised to revolutionize:
- Content creation for marketers and educators
- Short-form storytelling
- AI-powered entertainment
“We’re bringing back Vine, but in AI form,” Musk teased, referencing the now-defunct short video platform.
