Netflix Says Password-Sharing Crackdown Is Working: 'Cancel Reaction Was Low'

The streaming giant said it will cover money-sharing in “almost all” of the remaining countries from Thursday, including Indonesia, Croatia, Kenya and India.

Netflix has released an update on its dividend payout, which it says now spans over 100 countries and accounts for more than 80% of its revenue.

The streaming company began taking drastic action against users sharing Netflix passwords in the US on May 23, after the program launched in various countries around the world in early February.

Now, the company, which has announced 5.9 million new users as of the second quarter, increasing its global customer base to 238.4 million, said that this action resulted in a certain number of account cancellations.

Netflix Says Password-Sharing Crackdown Is Working: “Cancel Reaction Was Low”.
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— Aaron Marcelineo (@AaronMarcelineo) July 20, 2023

“Removing the answer is rare, and while we are still in the early stages of the economic recovery, we are seeing a change in the health of families and our additional members who borrow money to pay all Netflix members. Our income and paying members are good compared to others.

Prior to our schedule impacting current payments,” Netflix said in its Q2 report.

It costs $99 per month or users can change their profiles and create their own accounts.

Netflix said it will address the money-sharing issue in “almost all” of the remaining countries from Thursday, including Indonesia, Croatia, Kenya and India. Netflix said it will no longer have the option to pay members in these countries, as it has recently lowered subscription prices in these countries. Thanks to the global expansion of pay-to-pay alongside

Ad level, Netflix says it has “more confidence” in its financial outlook and now expects revenue to increase in the second half of 2023, while also knowing the impact of pay-to-level ads in the United States in the second quarter.and more than 100 countries.

In an interview before Income, executives added that the benefits of per-share payouts will be recognized by many sources, as some borrowers whose money has been removed may not be able to sign up as new members immediately, but will shoot some video or videos to bring you back. Management did not specify what level the borrower would enter after withdrawal, but said users were “qualified” and “higher-time users,” which they believed meant more insurance.

Additionally, Netflix CFO Spencer Neumann confirmed the company’s revenue growth to newcomers.

“Most of our revenue growth this year came from the growth of new paying members driven by our paid support,” Neumann said.

Many analysts had high hopes for Netflix based on the preliminary announcement of the pay-per-share and Netflix’s earnings report.

On Thursday, the company gave less details on further progress, saying that the number of ad members has “nearly doubled since the third quarter”, but said it was based on small membership “so ad revenue isn’t important to Netflix at the moment.”

“Building an advertising business from the ground up will not be easy and we have a lot of work ahead, but we are confident that over time we can grow advertising and turn it into billions of dollars in additional revenue,” reads.

Executives made a statement regarding the advertising side of the proceeds from the meeting, saying that the advertising business is still on sale, but the company saw “good demand” after the early rollout and its inventory was still “small” creating low demand.

Netflix is focusing on streamers over digital for now, but Netflix co-CEO Greg Peters said it plans to eventually roll out both as the company expands its streaming capabilities.

Netflix said it started streaming in late 2022 and had around 5 million monthly users as of May. However, it is worth noting that active users do not have the same criteria as registered users, because a subscription can have many users.

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