With so much fitness advice out there on the web, it’s becoming harder to know what is right for each individual. More people are hiring personal trainers in order to offer personalised advice. But sometimes a general personal trainer isn’t enough. By hiring a specialized personal trainer, people can be sure that they’re getting advice catered to their specialist fitness needs.
Specialist personal trainers are able to charge more for their specialist services and are often able to market their services more easily because they have a USP to target. All in all, it pays to go niche as a personal trainer. But just what type of niche is worth pursuing? There are so many different niches to consider. Below are just 10 examples that could be worth considering if you’re a personal trainer looking for a way to stand out from the crowd.
Strength training
A growing number of people are moving away from bodybuilding in favour of strength training. This type of training requires a very specific fitness regime. If you’ve got experience in powerlifting, this could be a great niche to look into.
Postnatal training
Some new mums are eager to burn off the baby fat after giving birth. However, not all forms of exercise may be safe or realistic as a new mum. As a postnatal personal trainer, you could help offer the right advice. You could even consider hosting classes for mums and babies.
Over 50s training
As people get older, certain types of exercise can become tougher. But staying active is still important in later life. By targeting these older clients, you could give them the specialised training they need (this could be particularly ideal if you’re over 50 yourself, as clients may trust you more).
Disability training
People with disabilities want to use the gym too. However, not all exercises are safe or possible. This could be a great niche to get into – there are even disabled fitness instructor courses that you can take to gain the necessary knowledge.
Cycling training
Spin classes have become very popular as a way to stay fit. Hosting these spin classes typically requires a good knowledge of cycling fitness. You can become a cycling instructor online by taking a specialised course.
Long distance running training
More people are getting into long-distance running as a way to stay fit. As a long-distance running trainer, you could help offer the training necessary to complete these long-distance runs – whether someone is looking to take on a 5K run or an ultra-marathon. You could even start a running club.
Triathlon training
Triathlon training is very specialised as it requires aerobic running, cycling and swimming training. As a result, those training for these events often look for specialised personal trainers. If you’ve previously taken part in a triathlon, it could be the perfect type of training to get into.
Integrated yoga training
Have a lot of experience in yoga? Why not consider integrating yoga into your personal training? There are many people who want to practise yoga alongside other forms of exercise – you make it your USP to combine both. Getting a yoga instructor qualification could help to build your credibility.
Integrated martial arts training
If you’ve got experience in martial arts, another option could be to integrate martial arts into your training. With the increase in popularity of sports like UFC, such training styles have become a lot more popular.
Outdoor boot camp training
Outdoor boot camps can be a fun and social way to stay fit outside of a traditional gym environment. Consider starting your own boot camp from an outdoor location near you. Some locations may require a licence so look into this. Make sure that there also isn’t already a boot camp being hosted there regularly.
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