Indian Govt to Crack Down on Online Betting with Stricter Ad Rules

October 29, 2023 S Ranjita Betting News 0

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New Delhi: The Indian government plans to introduce stricter advertising rules for online betting and gambling companies. The proposed rules include a ban on all online betting ads during prime time hours, as well as a ban on ads that target minors or vulnerable people.

The government is also considering requiring all online betting companies to obtain a license from the All India Gaming Federation (AIGF). The AIGF is a self-regulatory body that was established in 2008 to promote responsible gaming and to protect consumers.

The proposed rules are a response to growing concerns about the negative impact of online betting and gambling. According to a recent study by the National Council on Problem Gambling, around 3% of Indians are addicted to gambling. The study also found that online gambling is a major contributor to financial problems and family breakdown.

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Stricter Ad Rules To Protect Minors and Vulnerable People

The government is particularly concerned about the impact of online betting ads on minors and vulnerable people. A recent study by the University of Cambridge found that children who are exposed to gambling ads are more likely to develop gambling problems later in life.

The proposed rules would ban all online betting ads during prime-time hours when children are most likely to watch TV. The rules would also ban ads that target minors or vulnerable people.

Online Betting Companies To Obtain License From AIGF

The government is also considering requiring all online betting companies to obtain a license from the AIGF. The AIGF is a self-regulatory body that was established in 2008 to promote responsible gaming and to protect consumers.

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To obtain a license from the AIGF, online betting companies must meet several criteria, including:

  • They must have a strong track record of responsible gaming.
  • They must have robust fraud prevention measures in place.
  • They must provide customer support 24/7.
  • They must contribute to the AIGF’s responsible gaming fund.

The proposed rules are still in the early stages of development, and it has yet to be made clear when they will be implemented. However, the government is committed to reducing the negative impact of online betting and gambling.

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About S Ranjita 474 Articles
Ranjita is a seasoned writer on a variety of topics. She has been writing for 8 years now on various international publications. Entertainment and current news topics are her favorite. She can be reached at [email protected]